From a rapper donning head-to-toe black, hanging outside the window of a Tesla, to a vibrantly garmented model lying on a conference room table, Olivia Leblanc’s flair can be spotted across magazines and TV screens. The Montreal-based stylist and image consultant has permeated Quebec’s cultural landscape, collaborating with established brands and celebrity darlings such as Aldo, Simons, Eve Gravel, Maripier Morin, Loud, Pierre Lapointe, Dead Obies - and the list goes on. The thirty-something year old is in high demand and through speaking with her at the end of a full day on set, it’s easy to understand why; her lively personality and unwavering professionalism are magnetic. Not only would you want to work with Olivia Leblanc, you’d probably want her as a best friend too.
Our conversation left little doubt that the fashion maven and art devotee takes great pride working with local talent on projects rooted in culture. Leblanc also opened us about her pre-social media beginnings in fashion, Montreal’s style evolution and how owning up to our Nordic roots could set Canadian fashion brands apart.